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Jon Walmsley

15+ years of expertise in UX design, research and accessibility, creating user-centric and inclusive digital experiences.

Welcome
 

Thanks for checking out my portfolio! I've chosen a few key projects to feature below, hoping to give you a good feel for the kind of UX work I do. 

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It's a diverse mix, reflecting my experience with different brands, platforms, and UX skills (from research to design).

 

If you'd like to dig deeper into any of them, or want to read even more examples, the case studies page is where you'll find the full breakdowns.

Image of an audience summary datavisualisation dashboard showing on a laptop.

Media-Audience Builder Tool

Faced with increasing data privacy restrictions, Omnicom Media Group (OMG) needed a solution for building targeted audiences without relying on individual IDs. As the lead UX designer, I developed the Geo Audience Builder, a tool leveraging postcode data for propensity-based targeting. Through extensive user research, iterative design, and close collaboration with developers and the ethics team, I aimed to transform a complex process into an intuitive, user-friendly experience.

My UX Process

  1. Conducted User Workshops: Gathered insights and defined core requirements.

  2. Led Usability Testing: Validated design decisions and identified usability issues.

  3. Analyzed User Analytics: Monitored user behavior for continuous improvement.

  4. Drove Iterative Design: Refined the tool based on user feedback.

  5. Collaborated with Developers: Worked closely for rapid prototyping and refinement.

  6. Facilitated Feedback Sessions: Prioritized features based on user feedback with methods such as dot-voting.

Results and Learnings

  • Direct developer collaboration accelerated development and improved product quality.

  • Employing multiple feedback methods (workshops, usability testing, analytics) ensured user needs were met.

  • User-driven design resulted in a tool that is both effective and user-centered.

  • Enhanced the initial expression builder functionality, significantly improved user experience and reduced confusion.

  • Tool successfully rolled out across the group, with ongoing feature development.

Royal Mail's first mobile app

Royal Mail, seeking to launch their first mobile application, partnered with our agency due to their lack of in-house mobile app design expertise. As the lead UX designer, I spearheaded the project from pitch preparation through to delivering comprehensive UX design solutions. This project involved extensive competitive analysis, stakeholder workshops, and close collaboration with Royal Mail’s in-house development team. Our work enabled Royal Mail to successfully launch their mobile app, providing a user-centric experience that met their strategic objectives.

My UX Process

  1. Competitive Analysis - Conducted comprehensive analysis of global postal services apps and websites.

  2. Stakeholder Workshops - Facilitated workshops to define app features and gather requirements.

  3. Information Architecture & User Flows - Developed IA and user flows for intuitive navigation.

  4. Wireframing & Prototyping - Created wireframes and prototypes for layout and user flow validation.

  5. Development Collaboration - Provided design specs and collaborated with Royal Mail's development team.

The Royal Mail app, initial version. Showing on an iPhone
Another image of the original Royal Mail app, showing on an iPhone

Results and Learnings

  • Successful app launch, establishing Royal Mail’s mobile presence.

  • Demonstrated ability to deliver comprehensive UX design solutions.

  • Reinforced the importance of competitive analysis.

  • Highlighted the importance of clear design documentation.

  • Confirmed the value of stakeholder collaboration.

A black-and-white illustration of a man giving a presentation to a room of witches and wizards. The presentation screen is one of a website UX audit

UX Audit for Warner Bros Harry Potter Tour Shop

As the lead UX practitioner, I conducted a comprehensive UX audit of the Warner Bros. Harry Potter Tour Shop, collaborating with the CRO team to enhance user experience and drive conversions. The audit aimed to address usability hurdles, improve accessibility, and strengthen the shop's brand perception against unofficial merchandising channels. Through a combination of heuristic evaluation, usability testing, and a detailed accessibility audit, I identified key areas for improvement, including mobile navigation bugs, critical keyboard accessibility issues, and a confusing checkout process. The project also served as a training ground, establishing UX and accessibility capabilities within the consultancy department.

My UX Process

  1. Heuristic Evaluation: Audited the site using established usability heuristics to assess interface usability and identify potential design flaws.

  2. Moderated 1:1 Usability Testing: Conducted sessions with target users to observe interactions and gather qualitative feedback on task completion and user experience.

  3. Accessibility Audit: Evaluated site compliance with WCAG AA guidelines using automated tools (Axe DevTools, Lighthouse and WAVE) and manual testing (keyboard navigation, screen readers).

  4. CRO Data Analysis Collaboration: Worked with the CRO team to analyze website traffic, bounce rates, and conversion data using tools like SimilarWeb to align UX recommendations with business goals.

  5. E-commerce Team Mentoring: Provided training on UX and accessibility principles to build internal capabilities and promote a user-centered approach.

Results and Learnings

  • Identified and prioritized critical mobile navigation bugs.

  • Revealed and recommended solutions for severe keyboard accessibility issues.

  • Proposed a simplified and clarified checkout process.

  • Advocated for enhanced navigation and upfront delivery pricing.

  • Recommended moderating branded language for wider appeal.

  • Site underwent a complete redesign based on audit recommendations.

  • Established internal UX and accessibility skills within the consultancy.

HSBC ATM User Experience

As Senior UX Consultant, I led the redesign of HSBC ATM payment and transfer functionalities for key markets, including Hong Kong, Mexico and Brazil. The project aimed to balance global scalability with regional user needs, navigating hardware limitations and integrating new features within existing interfaces with limited screen real estate. Through targeted usability testing, I addressed diverse user priorities (efficiency vs. clarity) and accessibility requirements, resulting in improved transaction times and user satisfaction.

Image of an HSBC ATM screen, showing the 'insert cash to deposit' screen, with the summarisation of the total notes entered. It is displayed inside a mockup ATM frame.

My UX Process

  1. Usability Testing: 1:1 tests in Hong Kong to identify usability issues.

  2. Wireframing & Prototyping: Visualized user flows, addressing hardware constraints.

  3. Accessibility Considerations: Optimized readability and button interaction for diverse users.

  4. Hardware Analysis: Informed design with input method and screen size limitations.

  5. Competitor Research: Identified best practices in target markets.

Results and Learnings

  • Successful Hong Kong rollout.

  • Hardware-aware design is crucial for kiosks.

  • Usability testing reveals regional behaviors.

  • Accessibility is vital, considering environment.

  • Balance global with regional needs.

Black and white illustration of a person using a desktop computer. They are holding a large magnifying glass that is showing many magnified icons, including a disability/wheelchair logo. The 'NSPCC' logo is presented in green at the top of the image.

My UX Process

  1. Initial UX Review Analysis:Leveraging insights from the initial eCommerce store review I had previously conducted.

  2. Accessibility Standards Research: Deep diving into WCAG guidelines.

  3. Toolkit Development: Creating a practical, checklist-based resource.

  4. Training Presentation Creation: Developing educational content on accessibility principles.

  5. User Training and Support: Delivering hands-on guidance to the NSPCC team.

NSPCC - Accessibility Toolkit

Following a comprehensive UX review of the NSPCC's eCommerce store, conducted by myself, which highlighted accessibility as a critical area for improvement, a targeted project was launched to equip their internal team with the tools and knowledge necessary for ongoing accessibility maintenance. 

 

This project involved the development of a user-friendly accessibility testing toolkit, aligned with WCAG 2.1 standards, and the delivery of in-depth training on web accessibility principles. The aim was to reduce the NSPCC's reliance on external audits, foster a proactive approach to accessibility, and ensure a consistently inclusive online experience for all users, including those with disabilities.

Results and Learnings

  • Empowered the NSPCC team to independently monitor and maintain website accessibility.

  • Reduced reliance on costly external accessibility audits.

  • Enhanced understanding of WCAG and practical accessibility testing techniques.

  • Reinforced the importance of combining education with actionable resources.

  • Highlighted the value of proactive, internal accessibility management.

  • Demonstrated how a prior UX review, conducted by myself, can create further opportunities for client support.

  • Reinforced the importance of tailoring solutions to the specific skill level of the client.

HSBC Global Service Platform

I was a UX Designer (later Senior UX) contributing to the development and enhancement of HSBC's Global Services Platform (GSP), their unified online banking website for a diverse global audience. My role involved user research and usability testing to inform the design of user-friendly and consistent experiences for various banking functionalities, while also addressing specific regional requirements and collaborating with global teams.

My UX Process

  1. Collaborated with HSBC product owners to define user stories and site requirements.

  2. Created detailed user flows (e.g., Pay Multiple Beneficiaries).

  3. Designed wireframes and interactive prototypes (Axure RP Pro).

  4. Planned, facilitated, and analyzed usability testing sessions.

  5. Addressed unique regional user needs (e.g., Jersey market multi-account management).

  6. Iterated on designs based on user feedback and stakeholder input.

Results and Learnings

  • Contributed to a more user-centered design approach for the global platform.

  • Addressed pain points in key features.

  • Gained experience designing for diverse global audiences and regional specificities.

  • Developed strong collaboration and communication skills within large, distributed teams.

  • Understood the critical importance of detailed documentation for remote development.

Image by JESHOOTS.COM

Further Projects

If brevity isn't your thing and you like to read about how I completed these projects - and more - then you can find these in my Case Studies section.

Just some of the brands I have worked with...

HSBC logo
Royal Mail logo
Warner Bros Studio Tours - The Making of Harry Potter
Jaguar / Landrover logos
OMG (Omnicom Media Group) logo
Action Fraud - report fraud & internet crime - logo

Jon Walmsley is a UX designer with over fifteen years of experience, driven by user research and a passion for creating accessible, user-friendly designs through collaboration.

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© 2025 - Jon Walmsley

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